When only high street retailers were around the problem was showroom space and storage space, however with an online store the showroom is virtual, limitless and capable of housing an infinitesimal number of items. The result is that valuable space does not need to be reserved for beds and mattresses only.
Virtual stores now sell everything, so beds and mattresses, whilst being the big sellers, are just one product line. This means that headboards and duvets are in the mix (not surprisingly), but so too are chests of drawers, wardrobes, sofa beds, pillows and many other bedroom related products.
The other good thing about this is that next day delivery is offered by many online retailers, but only if you reach a certain spend level. By being able to top up your purchases with sundries like pillows or a bedside cabinet, means that it become easy to reach the threshold of free next day delivery.
Delivery is also a big selling factor with many of the bed retailers who sell online. They tend to have large warehouse complexes that store thousands of beds and bed related items and because they deliver direct this makes the next day delivery option possible.
One downside to the online store is a general lack of up markets mattress products. These stores flourish on selling cheap and budget priced beds and this means that they do not tend to stock too many orthopedic mattresses. Equally, many bed manufacturers do not allow their “top of the range” mattress and bed items to be sold through online shops that have an association with the cheaper end of the market. This means that you can get standard memory foam beds, but finding a multi layer orthopedic memory foam mattress may be more difficult.
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